A golden egg never stays on the street for long

Edo Riedeman, born in Limmen in 1983, has breathed entrepreneurship from an early age. With his curiosity, positive drive and perseverance, he always wants to make the impossible possible. He sees opportunities and possibilities everywhere and likes to turn something small into something big, bigger, biggest!

He has extensive industry knowledge and a range of connections. Edo has built a wealth of experience in entrepreneurship and retail. He likes to set the bar high and has an impressive drive to achieve his goals.

Already familiar with the highly respected Winter Home brand, Edo heard that Winter Creations had announced to stop selling Winter Home plaids, cushions and sheepskins. His gut told him to grab this opportunity with both hands. Because his intuition has never failed him, he plunged into this new entrepreneurial adventure.

“I’m not just going for 100 percent on this challenge, but for a whopping 1000 percent!”

His mission with Winter Home is to take this brand, already so famous with more than thousands of customers around the world, to the next level and make it even more eminent than it already is.

If anyone is intrinsically linked to entrepreneurship, it’s Edo and that’s why he likes growth. He wants to achieve a greater reach for Winter Home. Such a beautiful and honest product with a good price-quality ratio, deserves to be put even more on the map and achieve a greater growth worldwibe.

Edo takes on this challenge with determination and passion. He embraces the words of his wise grandfather:

“A golden egg never stays on the street for long. You have to pick it up right away or keep on walking.”